Marketing Video
Design Brief
Purpose
Connect pilots with flight opportunities to maintain currency and find a community, all on one platform.
Deliverables
60-second motion graphic animation for marketing on Facebook, Instagram, and other social media platforms.
Target Audience
Pilots who are certified as well as military veterans. Ages 30 – 65
Concept
Brainstorming
Script
FADE IN:
EXT. DAYTIME
…
INT. VICTOR ON HIS PHONE
NARRATOR, Victor is a commercial pilot. He’s flown all across the US and loves his job. But when the pandemic broke out, he was furloughed from his job, and he is not alone. Since the Covid-19 crisis, fewer than half of all commercial pilots are still flying for a living, 30% are unemployed and a further 17% are furloughed. Pilots need a certain amount of flight hours to maintain their license. But, finding these hours has become difficult. What if there was a solution to this problem. Introducing Right Seat, an aviation app that provides pilots with a new way to obtain flight hours, monitor their currency, and find a community, all on one platform. We offer a seat matching feature to connect pilots with available Right Seats to ensure that no pilot loses their currency. In addition, we offer a pilot logbook service, which keeps track of your flight history and currency requirements, as well as a community of pilots to network with. By using Right Seat, Victor is well on his way to ensuring that he remains current. While other pilots are still looking for flight time, Victor is already in the air.
CUT TO:
END SCENE.
NARRATOR, Right Seat.
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